Promotions are very efficient practices to attract consumers. In addition to generating sales, they can create new customers and retain buyers.
It's essential to create a promotion and strategy to have good results with a campaign. What should be thought of when creating a discount? How to create a discount voucher? How to publicize the campaign? Check out our tips below.
Create a strategy
The first thing to do when you want to create a promotion is to decide what benefits the customer will have. It can be a direct discount on the purchase price, so you must decide what percentage of the value. It can be a promotion that offers the receipt or discount on a product conditioned to double orders. For example, when you buy two snacks, the fries are half the price.
Loyalty cards are widespread in restaurants. You can establish a number of meals to be consumed in a certain period, and the consumer gets a free meal after they reach that number. Other advantages could be free shipping or a voucher for their next purchase.
You also need to take into account the company production capacity and profit margin. Remember that the promotion should be attractive to the customer, but it should also bring a return to the business.
For example, a customer intends to buy only a snack and soda, but for the promotion, if they buy both, the dessert comes out at half the price. So they decide to buy the dessert because of the discount. They may be willing to pay full price for this item in the future. This is a beneficial strategy when you have a new product that is still unknown.
Make a compelling discount
When creating a discount coupon, it's essential to make it clear to the customer about the terms and conditions. They need to know clearly what they can get and how to do it. Entering the start and end dates of the promotion is essential as information. Finalizing the campaign is important to assess whether it was beneficial and worth continuing. If it's worthwhile, you can extend the promotion and make some modifications if you need it.
Limiting the promotion date is also effective in creating an urgency trigger for the consumer. You can also set a limit based on the number of people who used it. For example, the first ten people who respond to this post will get a discount on their second snack.
The customers attention can be drawn to promotions creating expectations on social networks. For example, you can state that on Mondays, you will announce the week's promotion. Or, every Thursday, you will give a 10% discount on fries for those who order a specific item. This type of advertising can be linked to a day or a meal that sells less, to help increase the sale. In this type of discount, it's easy to see the campaign results.
Defining the advertising channels is essential. Many businesses do it through their social media pages. So it's important to have enough followers on the pages. It can even be a requirement to like the page and share the post to earn the promotion discount. There are several marketing strategies to increase followers, such as sponsoring pages, and advertising on Google.