Keep track of your visitors' actions on your Online Ordering site using Google Tag Manager.
Add your GTM tag
Step 1. Log in to Deliverect Direct. In the sidebar, Select Marketing ① and then Tracking ②.
Step 2. Enter your GTM tag and select the Save button.
Available events
Events fired to your Google Tag Manager container.
Event name | Description and data |
add_payment_info | The user adds payment information.
Payload example window.dataLayer.push({ |
add_to_cart | The user adds an item to their basket.
Payload example window.dataLayer.push({ |
identify_user | The user is identified.
Payload example window.dataLayer.push({ |
initiate_checkout | The user starts the checkout process.
Payload example window.dataLayer.push({ |
page_view | The user loads any page.
Payload example window.dataLayer.push({ |
place_order | The user places an order.
Payload example window.dataLayer.push({ |
order_failure | The order is placed but fails after an attempt at capturing payment.
Payload example window.dataLayer.push({ |
order_success | The order is placed and the payment is complete.
Payload example window.dataLayer.push({ |
remove_from_cart | This event is fired when a user removes an item from the basket.
Payload example window.dataLayer.push({ |
select_tip_amount | The user selects a tip amount for an order.
Payload example window.dataLayer.push({ |
view_item | The user views an item.
Payload example window.dataLayer.push({ |
view_menu | The user views a menu.
Payload example window.dataLayer.push({ |